Robert Andrews drew upon Wired’s debate on whether the web is dead to raise some questions about the future of financing for online journalism.

He argued advertisers are trying to save money when they use Internet and as a result cannot be depended upon for investments.

Whereas tablets like the Ipad with their physical presence and potential for far more focused interaction are a far more appealing prospect for investors.

The potential revenue shift this entails had led to some proclaiming the unfocused, chaotic world of the internet will be increasing replaced by Apps.

Tim Berners-Lee, who first proposed the Internet in 1989, was quick to responded, defending the plurality of information available on the web as an essential facet of modern democracy.

I’d occupy the middle ground of this argument, while the Internet is undoubtedly a confusing, disordered environment.

But this does not take away from its liberating power in terms of both the publication and reception of information.

The rise of sites which help us to navigate the chaos – social media, search engines and RS feeds – shows people want to filter the mass of information.

We as media producers must be mindful of this and operate within these parameters.

This is why it is important for us to use SEO, for us to be accurate, consistent and authoritative.

For quality journalism has it’s role to play in ensuring the continued longevity of the internet.