Adam Tinworth’s lecture provided a convincing answer to the questions about what blogs should and shouldn’t be, which were dredged up by the Andrew Marr debacle.

Striking the balance between objectivity and readability can be hard particularly on a personal blog. However Mr Tinworth’s 4 point system is an easy way of overcoming this stumbling block.

Pointing to the medium’s birth as the Weblog Mr Tinworth said how blogging is all about interacting with your audience, taking part in a conversation which is flexible and involving.

He said that the format most conducive to this is as follows:

  1. Content – Something you find interesting and wish to share with the world. This can be a link, a photo, a video, a piece of music, anything which will capture peoples imagination.
  2. Context – Provide some illuminating background to what you have posted. This should grab and hold your audience by enhancing their understanding and appreciation of the content.
  3. Discussion – Possibly the most difficult aspect of blogging but one of the most important. You need to stimulate the conversation by drawing people into the issues and making them consider the facts. Though this may require playing devils advocate it is not about pinning your colours to the mast.
  4. Opinion – Lastly, because it is least important, you put forward your opinion on the issue. This gives character to your post providing it with a human element to which people will relate. This will develop the discussion and perpetuate the conversation.
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